REVIEW: Oatly – Like The Bridge for my troubled daughter

T-oatly Swedish.

T-oatly Swedish.

I hang up on Dr. Jesson and sigh. “I’m going dairy free,” I announce to NW, who looks up from a steaming saucepan of creamy porridge. “Righto,” he says, and licks the spoon, rather inappropriately.

I’m not doing it for the health benefits. NC has been diagnosed as dairy intolerant and NG has, according to her nursery, developed a ‘milk dependency’ – i.e. she won’t drink anything else. I do the obvious thing and put it on twitter: can anyone recommend milk substitutes? The vote is actually quite overwhelming: Oatly.

Oatly started in the 1990s when research from Lund university in Sweden led to the company patenting enzyme technology to turn oats into nutritional liquid ‘perfectly designed for humans.’ Since then, the company has really sown its oats (sorry), had a legal battle last year with the milk industry and, two years ago, underwent a massive rebrand courtesy of maverick agency Forsman & Bodenfors whereby the CEO, Toni Petersson, starred in ‘nonchalent’ TV ads.

Mm, chocl-oatly.

Mm, chocl-oatly.

Anyway, to prove they are as nice as their packaging implies, Oatly sends me nearly the entire product range to try and lure me away from the cow.

“I want normal milk,” says NG after trying a few sips of the organic variety. “That is the normal one,” I say, not quite lying. She’s not convinced. And, initially, neither am I. Although Oatly doesn’t profess to being ‘just like milk’ in terms of taste, it really isn’t and takes getting used to. BUT. I grow to like it.

Not even rem-oatly unhealthy.

Not even rem-oatly unhealthy.

At the weekend, we have a little breakthrough. NW can’t find my milk to make his traditional Saturday lasagne, so we use Oatly. It tastes alright. Not delicious but, you know, healthy. Which, for a lasagne is quite an achievement. And NG adores the chocolate one. (Well, nursery did want her to drink something ‘more than just milk’). My neighbour, who is vegan, declares she likes it, too. I think the Duchess of Cambridge would also approve and I am beginning to see Oatly as a sort of quirky but friendly brand, which I think is what they would like. In fact, the proudly Swedish marketing copy on the cartons puts me in mind of the brilliant Scandi thriller, ‘The Bridge’:

“Swedish and independent – we know how it sounds. Blonde, beautiful, hard to get … no sense of attachment … sorry to disappoint you … we are boring, super practical, painfully honest, notoriously hard-working.”

Oatly, you are like the lovely Saga (Sofia Helin). Difficult to stomach sometimes. But in the end, I do want to have a drink with you. You are like ‘The Bridge’ for my troubled daughter. You do what you think is right. For that, I applaud you … even if I also like milk.

Take a bow, cow.

Disclaimer: I was provided Oatly samples for this review.

————————————————————————————————————————–

KEY TO CHARACTERS

Characters are abbreviated as follows:

NW – not William (husband and father)

NG – not George (daughter, sister and two and a half year old)

NC – not Charlotte (son, brother and four month old)

NL – not Lupo (a Labrador)

Mudpie Fridays
Share:

5 Comments

  1. March 21, 2016 / 7:05 am

    I am glad you found a milk alternative as I couldn’t imagine having to go dairy free. What’s the sugar content like on it?

    • March 21, 2016 / 7:50 pm

      It was tough. I have to say I’m back on the milk now – it wasn’t a long-term thing and NC seems to be doing fine now, fingers crossed. There is no added sugar, so that’s another bonus. Thanks for the comment and RT. x

  2. March 23, 2016 / 5:19 pm

    I actually really like all the Oatly flavours (even the random Mango/Orange or whatever it was) but as a drink in it’s own right, probably not as a milk replacement. I don’t think my kids would be fooled either! #BloggerClubUK

    • March 23, 2016 / 10:26 pm

      Mango/orange? Sounds interesting … we are back on milk now but it was good to try Oatly; definitely felt ‘lighter’ for it too! #BloggerClubUK

  3. March 28, 2016 / 4:57 pm

    Monkey has bad eczema and it has been suggested by family members that we should consider going diary free too – however I don’t think he could do without his blue cheese (he’s obsessed!) Great to hear that the substitutes are not bad though 🙂 and I am sure Monkey would like the chocolate one regardless! Thank you for joining us at #BloggerClubUK hope to see you aha next week.

Leave a Reply

Your email address will not be published. Required fields are marked *